Marketing in the Next Normal

Marketing is always a challenge for lawyers, and particularly for solo practitioners and small firms. Perhaps the last 16 months have been the slowest you’ve encountered, or if you are lucky, maybe they’ve been the best. Either way, the steps you took to market yourself and your firm’s services don’t need to disappear now that the world is reopening to in-person experiences.

These tips from a marketing professional may help you plan for your marketing going forward. If you missed Gyi Tsakalakis’ TECHTalk on maximizing your use of Google My Business at the 2021 State Bar of AZ Convention, keep your eyes on the AZCLE OnDemand catalog – it will pop up there soon and it’s worth your time.